Wednesday, December 29, 2010

One word - Purpose

Purpose!! - what a great word to sum up the key to becoming a leader in an organization or improving your own career direction.

With this new year upon us, if you are looking to make changes that will move you forward in your career goals - I encourage you to pick up a copy of Roy Spence's book It's Not What You Sell, It's What You Stand For in order to understand how other great leaders have been able to clarify their purpose and rally others around them to build great companies. In his book, Roy provides insight into how he worked with leaders at Walmart, BMW, Southwest Airlines, Charles Schwab, and Whole Foods to define a purpose at each company that employees can rally around to build passion and understand the difference they are making in the world.

I heard Roy present at the Austin Metropolitan Breakfast Club last year during his book launch. He presented his core message of this book: great companies must 1) be built to make a meaningful difference 2) lead by leaders of great purpose 3) bring purpose to life in meaningful ways in the marketplace. But, Roy also took his review of "purpose" a step further to discuss how as individuals we can change our thought process to approach living a life of purpose - he played the following song during his presentation "Hallelujah" - listen and think about how this coming year can be a year that you are driven to work and live by purpose!

Thanks Roy!

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