Focus on the WHY

In my business analysis work, I have always placed my lens of focus on what a customer is trying to accomplish - their objectives. What steps in a process that are in place to meet a need. Until I picked up a copy of Simon Sinek's book - Start With Why - did I understand the magic on focusing on the WHY. As Simon notes in his book, many companies can have operational excellence, but until a company can lead with why they are in business, they will not reach the scale and success that others such as Apple, Southwest Airlines, and Harley Davidson have experienced.

Simon also notes that at an individual level, understanding your why can have powerful influence on your career decisions and directions. I encourage you to watch his TED video - http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html, and also read his book to dig into WHY to help you understand how to move your career work in the direction that aligns with purpose!